a. Background

employersjobs.com was the world's first jobs portal dedicated exclusively to direct employers. Built on a completely fresh database platform, using state of the art technology, the core objective has been to create a unique destination where employers and jobseekers can simply meet directly.

b. Challenges

By starting with a completely fresh database, within possibly the internet's most competitive sector, there were going to be some big challenges. The key objectives were to ensure that only the most relevant "employer only" information was promoted and that best practice technology and optimisation techniques - those that would ensure that the world's leading search engines ranked employers jobs and ranked them well - were instilled. Over the years, employersjobs.com has worked with several SEO consultancies who promised to deliver results, however, despite the relevance of information their results were not as promised. Therefore, the main challenge was to source and work with an SEO partner who they could work with to utilise their experience and relevant content, in the correct way, and to ensure that their content was listed appropriately in the best search engines in the world.

c. Solution

By evaluating the key strengths of the employersjobs.com project, MVI devised a strategy to maximize their performance in all the major search engines. The strategy included various methods to present the job vacancies to the search engines thus making sure every vacancy is promoted on an equal scale. It also provided a way of grouping vacancies to attract certain types of traffic. The accumulated effect was a far better strategy that continues to outperform other leading job boards.

d. Results

Working exclusively to promote themselves in the direct employers jobs marketplace, and working in association with a world leading search engine marketing organisation, employers jobs have seen traffic figures increase to over 1 million a month. They are now listed on all major search engines and recognised as the leader in their field, not to mention benefiting the 20,000 members using the service. They are now ranked number one on all major search engines and have built a world-leading destination, which continues to grow daily. Despite the competition and very aggressive campaigns against them, they still out-perform not one, but all the competition including Monster, Jobsite, PlanetRecruit, Jobserve, Gumtree, Guardian, studentjobsite, Workthing, plus thousands of others!

e. Testimonial

"By working with proven HR SEO providers and by being able to utilise years of focused direct recruitment industry experience we have quite simply seen spectacular results. When you are regarded as the most relevant and list well in the most important search engines, results follow. HR-SEO™ has been a proven winner for us and has produced quite spectacular online rewards for us and our members.."